Ethos, Logos and Pathos are the fundamental modes of persuasion. Any great persuasion whether it be a compelling argument, business sales pitch, written essay, or powerful speech uses a combination of these three techniques.

The Greek philosopher Aristotle invented these modes of persuasion over 2000 years ago. The beauty of them is how each one evokes a different appeal to the audience.

Ethos calls upon credibility and authority of the speaker. Logos aims to convince the audience through logic and reason. Pathos appeals to the emotions and feelings of the audience.

The most effective persuasion results when you balance all…

The Art of War is the ultimate book on strategy. It was written by Sun Tzu, a Chinese general and military strategist. His teachings through The Art of War have had strong influences in a number of fields and industries including politics, business, banking, law, and professional sports. Tzu himself of course used it to win many battles and wars.

There are some very valuable lessons that we can learn from such a book. The strategies are presented in a general, widely applicable way. Lucky for us as this means they are easy to apply in our own lives. …

The world’s most successful people are working smarter not harder. It’s the only practical way to accomplish all your goals in a reasonable amount of time.

Regardless of your chosen industry or career path, there are a fixed amount of hours that you have available for work. In some cases, you might be able to work a few more hours to accomplish more. But eventually, you hit a limit where there simply isn’t enough time in your day or even energy in your brain and body to get things done.

So, what’s the answer here? How can you accomplish more…

Human psychology is a complex beast. Scientists are still trying to figure out exactly why we think the way that we do. But there is one thing that at this point science is very sure of: our brains make a lot of mistakes. In fact, most of our decisions are made irrationally, under the influence of emotions and biases. These influences have become psychology facts that are well-supported by current research.

The book Seeking Wisdom: From Darwin to Munger presents 28 of these psychology facts and how they cause our brains to make mistakes. …

Benjamin Franklin was a true renaissance man. Throughout his life he worked and succeeded in just about every profession he tried: politician, writer, scientist, engineer, and businessman.

His impact is still felt today with his signing of the United States’s Declaration of Independence, his invention of the lightning rod, and the founding of the University of Pennsylvania, among many other contributions.

Yet above all, Franklin’s best accomplishment remains his mindset. He believed that anyone could learn anything and improve into a better person. More importantly, he really lived in that belief by constantly improving and reinventing himself. …

Habits form the foundation of your entire life.

They are the consistent, everyday actions that enable you to develop your skills and build your knowledge. Those skills and knowledge are what ultimately enable you to achieve your goals.

Of course, you don’t want to have just any basic habits. You want the game changers, the ones that will springboard you to a new dimension of success.

And that’s what you’re in store for today.

Here are 15 good habits to start that will drastically improve your life.

(1) Sleep 7–9 hours

Have you ever wished that there was an easy way to stay healthy…

Motivation is a powerful thing.

You feel alive and full of endless energy. You’ve got the confidence to take on the world and achieve any goal. Your ideas and work flow flawlessly with ease, creativity, and sheer brilliance. It’s a perfect world.

But that perfection doesn’t always happen, does it?

Some days you’re feeling too tired. Other days you’re too stressed. Sometimes it’s just random things popping up that take away time from your schedule and break your productivity.

Still, you want to be as productive as possible for as long as possible. …

Fortis Fortuna Adiuvat

“Fortune favours the bold”

— Latin Proverb

Too many people live their lives soft and safe.

They’re timid, humble, and hesitating. They follow all the rules and pre-set plans. They like to be conservative and colour inside the lines.

Yet such a way of living has never and will never lead to an amazing life. Playing it safe holds you back from taking the big risks that ultimately lead to the big rewards. The best excitement, memories, and achievements all come from a life lived with boldness.

If you want to have an amazing life, one filled…